Direct navigation with a potential timebomb.
CRM and online application provider Salesforce.com (NYSE: CRM) has made a direct navigation that could potentially land in hot water.
Recognizing that it may be difficult to find pages on its website and its channels on the social networking sites, he has recorded more than 20 direct navigation domain names to make it easier. For example, he recorded FeatureComparisionChart.com for visitors to his page that compares Salesforce.com editions. That's smart.
But it has another level, the registration of domain names, including famous brands such as YouTube and Facebook to steer people to its channels of social networks. For example, the Company recorded:
YouTubeSalesforce.com
FacebookSalesforce.com
LinkedInSalesforce.com
FlickrSalesforce.com
That trademark owners agreed to Salesforce.com 's domain registration, including the brands? May be authorized in advance, but I would be surprised if not those of the law firm retreat.
Salesforce went even further, the registration of domain names that include YouTube generic terms rather than Salesforce.com 's behalf as YouTubeCloudComputing.com and YouTubeSuccessStories.com.
Even more worrying is that domain names are registered in the name of an employee, rather than the company Salesforce.com. This tells you that the company does not have a good domain name policy. (source)
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