From time to time, questions about how domain names can have an impact on Google rankings are in place. Is it true that if you buy a name, all the "link equity", which acquired the name is lost? Below, a look at some and related issues.
A few years ago, Google has raised some concerns when he said that buying a domain name created means that links to this area before the purchase was actually lost. In other words, someone bought a domain today, which was recorded in 2003 and has built hundreds of relationships over the years. All these links have been beaten with a nofollow tag invisible, not passing along credit. But after the links from the date of purchase to run credit.
Why is it that Google does this, then? Many people simply buy the old areas of links - in some cases because they were listed in the Yahoo directory, when it was much more important than it is today. Put the word that the purchase of areas do not get a link of credit is a way for Google to get cold water on the tactics.
Since that time, there were a number of websites that have domain names change hands for various reasons, such as through acquisitions. For example, the company has absorbed the company B, which causes the areas belonging to Company B for the transfer to Company A. Does the credit link was really lost?
This does not seem to be the case, it was on my list for the current state of the impact of transfers credit link from Google. And it? Matt Cutts of Google said:
There are transfers of domain (for example, purchases of real business) where it can make sense to transfer the bonds. But at the same time, it would not be logical to move links from one end or actually expired domain, for example. Google (and probably all search engines) is trying to manage relationships appropriately for the movement.
Adding further, he said:
The kind of stuff, our systems will be designed to detect things that someone is trying to buy expired domains or buy domains just for the links.
Consider these statements and see how it is likely that different types of domains pass link credit acquisitions.
Buying Expired Domains: Do not expect credit
Have you taken an area that was once owned by someone, not by buying directly from them but because it has expired and returned to the pool for the purchase of domain names per person ? This is an area exceeded - and chances are the backlinks will not switch from credit according to the statement from Matt.
Buy Domains and Redirecting Links: Probably No Credit
Have you seen a good area and think it would be nice to do to get its links to a different site, such a reorientation of their own? Sounds like it is a good chance that Google is going to notice the date of purchase, take note of the reorientation and decide together these historical links should not count. What if you just pay someone to keep the area being under their name, but all closed and existing content item to another location? Might work, then again, Google could take note of the change, the curiosity of a site to point to another, and it may be that the links will not count.
Purchase domain and website running as usual: Credit probable
Did you purchase a website from someone else and are the maintenance of the activity on this site as usual? Despite the fact that your domain name has changed since the site is the year as usual, there seems to be a good chance that the link of credit will continue as normal.
Getting fields with the acquisition: Credit probable
Having a field that changes hands, due to the acquisition of a company - Company A buys Company B? You must be OK, said he does not know how Google shows the difference of a mere transfer. And no, Google will share more about how they can make a difference.
Does domain name Length Matter?
Finally, from time to time I have seen suggestions that the length of the domain registration is a factor - for domains registered are rumors to be more trust in Google. In the past, I even saw a registration of domain names to benefit from this. Matt said on this subject:
To the best of my knowledge, no search engine has already confirmed that they use the recording as a rating factor. If a company claims that, in fact, it would be worrying.
He also added
The main reason to renew a domain would be the case if your primary domain, you intend to keep it for a while, or if you prefer the convenience of renewal so that you do not need insist your domain expires. (source)
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